So, you know, airlines spend a metric fuckton of money creating brands and liveries that have a corporate identity and enourage familiarity and loyalty. And, it seems, 99% of them end up with ‘planes that look as boring as ass. Ho-hum.
And then comes an airline that only three people outside South Africa have ever heard of – kulula – who are not only so utterly cool that they are allergic to uppercase, they also spent about $13.52SA on a redesign of their fleet and arrived at the coolest looking civil livery in the history of everything ever. The design is called “flying 101”, and the idea of travelling in an infographic is rather appealing.
The only trick they missed was painting the turbine fans yellow and black and labelling them in the legendary “percentage of pie chart most resembling pac-man” style.
Witness and enjoy: