Coolest airline livery EVAR!

So, you know, airlines spend a metric fuckton of money creating brands and liveries that have a corporate identity and enourage familiarity and loyalty. And, it seems, 99% of them end up with ‘planes that look as boring as ass. Ho-hum.

And then comes an airline that only three people outside South Africa have ever heard of  – kulula – who are not only so utterly cool that they are allergic to uppercase, they also spent about $13.52SA on a redesign of their fleet and arrived at the coolest looking civil livery in the history of everything ever.  The design is called “flying 101”, and the idea of travelling in an infographic is rather appealing.

The only trick they missed was painting the turbine fans yellow and black and labelling them in the legendary “percentage of pie chart most resembling pac-man” style.

Witness and enjoy:


One Comment

  1. Jean-Sébastien Dussault
    Posted August 4, 2010 at 12:10 am | Permalink | Reply

    Awesome look, indeed, but:

    Perception-wise, my first impression is that it’s gimmicky, hence they’re compensating for something. Serious lack of fun in flight? Lack of rigour in operations? Of safety?

    Environmentally thinking: full colour paint? Seriously? Carbon footprint for air travel is bad enough that a company not thinking about this makes me worry a little. OK, the recent “sobering” in airplane look may not be all environmentally driven, but it surely is economically, which tells me a part of the money I’d be giving them goes into fuel for excess weight and does not go into the flying experience or, worst, maintenance of the machine.

    Still at first glance, not knowing anything more about this company’s services or seriousness, my money would go for a boring-look one. That is probably not what this company want. Yet, at $14SA, you can’t expect the designer to go too much into branding.

    All of my worries and preceding critiques aside, I note by your excitement about this company that it is based on its design and look—without a single word about its services, security, etc—, that the hero of this story, here, seems to be the graphic design of the plane. Yet, you completely fail to mention who the designer is and would rather tout the company itself for paying very little on something seemingly so important in their success.

    I know it’s very trendy for entrepreneurs and start-up investors to downplay the importance of graphic designers and paint them as snotty overpaid photoshoppers and encourage using them through humanly and financially hurtful (for the designer) crowd-sourcing contests, but by emphasizing the importance of this design for that flyer, and in the same paragraph insinuate it’s okay to underpay the designer, I cannot help to think the human factor has *completely* left the business world.

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  1. By Coolest airline livery EVAR! « whileloop on August 3, 2010 at 10:23 pm

    […] August 4th, 2010 Cameron Leave a comment Go to comments Just stumbled upon this awesomeness on dogsound’s dogblog. Has to be the coolest airline livery ever. kulula hav just spent about $13.52SA on a redesign of […]

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